Coors Light - It's time to get chilly with three comedians vying to be the Coldest Of All Time aka a comedy, rap competition that spread across a 360 ice cap. From ridiculous rap battle TV spots to a multitude of idents sponsoring comedy on Channel 4, then some DOOH and OOH and a live online finale vote for our winner. Hope you’re ready ‘cause things are about to get cooooool.