Toblerone - Valentine’s chocolate and gifting can be so generic, so to celebrate the holiday we collaborated with poet Shaquille. He created a set of templated poems that people could then personalise with their loved ones quirks and personality traits to make unique. All of this was done by purchasing the limited edition Valentine’s Toblerone pack online and beep booping the info in. Once the pack physically arrived recipients were able to scan a QR code on their personalised Toblerone and experience the poem all animated beautifullllllly. Insert lots of social assets later including real relationship poem readings, asking other brands to be Toblerone’s valentine and some influencer involvements - we truly celebrated all types of love and made it a sweet treat.